- Honesty and Fairness: We uphold honesty and fairness in all our actions and interactions.

- Respect for Everyone: We are dedicated to treating our customers, beef producers, suppliers, and employees with respect and integrity.

- Ethical Conduct: Integrity guides our decisions, and we strictly adhere to industry laws, regulations, and standards.

- Commitment to Promises: Each day, we strive to honor our commitments and fulfill our promises to all stakeholders.